Building your medical practice’s brand and credibility through a public relations campaign
Tuesday, 6. July 2010
Many medical practices have implemented sophisticated marketing programs and/or hired consultants to build their brand and create awareness, but they may not be leveraging public relations tactics. Nuesoft’s new medical practice management podcast, “Putting the PR into your Practice: Strategies to Build Your Reputation and Credibility with Patients,” discusses why public relations is so critical to a practice’s overall marketing strategy.
What others say about you is so much more credible and important than what you are able to say about yourself,” said Laurie Mobley, a health care communications specialist and vice president with Brand Resources Group. “That is what public relations is all about — harnessing influencer opinions to build the perception of your practice.”
The podcast, which is available today via the Nuesoft website, gives tips to help practices get started with a public relations campaign, talks about the PR tactics that will most benefit medical practices, and reviews emerging health care trends that will have an overall impact on a practice’s marketing approach.